MASS MEDIA

Mass media are tools for the transfer of information, concepts, and ideas to the audience—the readers, listeners or the viewers. They are important for disseminating information; they make possible communication exchange and spread of knowledge which are vital as far as societies and cultures are concerned. There is no standard for how large the audience needs to be before communication becomes "mass" communication. There are also no constraints on the type of information being presented. Radio, television, cable, newspapers are all considered as ‘mass media’. These tools involve exchange of opinions, and public involvement.

So there are some factors for a being a good source of news. At first, you see that all types of mass media are in business to make money. They do that, not by selling news, but by selling advertising. For example, what they can charge for advertising depends upon circulation. So they tend to run stories that are scandalous, sensational, titillating, shocking, or gory. Granted, these sell newspapers, but they also get them read in libraries, in restaurants, in offices. These papers don't make money, but they represent circulation. The greater the circulation, the more they can charge for advertising. So this is first factor for being a good newspaper, this means if you have a shocked or outstanding headline, you will sell a great number of copies, and after a while you would have more readers and viewers.

Secondly, this is about accurate. Accuracy is vital. A good source of news verifies all the major details of his story, including addresses, numbers and the spelling of names. For a controversial story, reporters talks with people on all sides of the issue to make sure ,he is not presenting a slanted view of the issue. He does not let his own opinions cloud his reporting. He double checks his work before he submits it to the editor. It means that audience should believe real news; people want to know the truth and want to be informed. Therefore, mass media should be honest if they need a huge audience and be popular.

The last factor is responsibility. No newspaper that has any responsibility to its readers can tolerate anyone's telling its reporters which stories they may write and which they may not.  Choosing news on the basis of its significance and usefulness to the public. Avoiding purely sensational or trivial news, and accenting when possible coverage of good things that are happening. Clearly defining sources of news, respecting rights of privacy. Every newspaper reporter should not be biased be open minded when reporting or investigating a report .and so is the editors responsibility that he apply his mind on the news before he reject it from publicizing it.

Mass media play an important role in the life of society. Mass media include various types of media such as television, radio, newspapers and magazines. Reading newspapers and magazines, watching TV, listening to the news on the radio are our main means of getting information. Mass media brings to millions of homes not only entertainment and news but also cultural and educational programs. If you watch TV and listen to the radio you can improve your knowledge of history, biology, literature or even learn a foreign language.

TECHNOLOGICAL DEVELOPMENT

 

What, in your opinion, has been the single most important scientific or technological development of the last fifty years? Use specific reasons and details to support your answer.

The Global Positioning System is a global navigation satellite system developed by the United States Department of Defense. It is the only fully functional global navigation satellite system in the world. It can be used freely, and is often used by civilians for navigation purposes. The GPS system is based on 24 satellites. They are set up, so four of them  are in the view of the earth atmosphere. The accuracy of GPS is greater than that of a base map.

There are several reasons why the GPS system is good thing. Firstly, it helps to avoid traffic. Several GPS systems have built-in traffic monitors that will automatically steer you around any bad traffic situations you might encounter. The GPS can give you updates on what the traffic is like where you are going, and can automatically adjust your directions to get you to your destination as quickly as possible. It’s very helpful for person, who lives in big city, because there are a lot of traffic jams, and the GPS system helps to find other ways to get to place which you want. GPS also speaks to that people and lets them know whether they missed the street they had to turn on, or how far to their destination.

Secondly, GPS system is good for Neighborhood Search. Many GPS devices provide the ability to search a desired location for specific landmarks, such as restaurants and gas stations within a specific radius to your current location. This functionality may help to determine the best places to stop during road trips or even day-to-day travels. Other landmarks often include hotels, museums, airports and other common areas of interest. It is important to remember that not all GPS devices will account for recent neighborhood landmark changes. Therefore, it is best to call a business for confirmation or to have a backup plan in place. Once, it helped me to find a mall, because I was lost and I had been in that city for the first time. And it was great when I took my phone and started to search that mall in the GPS system, and it really helped me.

Thirdly, it is helpful Fuel economy: If you want to maximize your fuel economy, you will need a good GPS system. Saving money at the pump as well as wear and tear on your vehicle should be one of the main reasons why you would want a good GPS system in your vehicle. Accurate driving directions not only will save your time in your daily travels, but also will save you substantial gas money when travelling from place to place. This is especially important for delivery and courier services. Managers can easily see that all employees are where they should be, refine procedures and even improve customer service as they can let customers know the location of an employee that is due to deliver to their house.

To sum up, GPS, or global positioning, systems are very quickly becoming a standard in most new automobiles, and are even finding their way onto a variety of new cell phones. The mapping devices can come in handy under a variety of circumstances.

 

DREAM VACATION

You have the opportunity to visit a foreign country for two weeks. Which country would you like to visit? Use specific details to explain your choice.

To travel is to live, they say. Traveling not only teaches us the value of life, but also makes us learners and observers. It compels us to think about everything that is right and wrong with this world. Not to mention, it shows us just how beautiful this world can be, when you think there’s just no hope. By taking a break from your daily life, unplugging from the pulls and pushes of technology and engaging in new activities in new places, you have an easier opportunity to release unwanted habits. Also, it is empowering to surround yourself with people who don't know the encyclopedia of your past. It reinforces your willingness to broaden your horizons, to get unstuck and to move in new directions. This experience of waking up to the power of your own transformation fires you up to. And if I had an opportunity to visit a foreign country for two weeks it would be the United States of America. Although I love my home country but I notice how friendly and helpful people in America are wherever you are.

There several reasons for visiting the USA. First things first, visiting this country represents a better way of life and more freedom of expression. For others, what attracts them are many other cultures that are melted together in the big cities, such as Los-Angeles and New York City. People in the USA are very creative, wear unusual for our country, weird but nice clothes, Americans created a great number  of subcultures and styles for expressing their personality. For example, there are many people in Los Angeles wearing colorful wigs, pants, t-shirts with strange prints etc. Kyrgyz people do not understand this and they look at these people as if they are fools. Therefore, this is the first reason why do I want to visit the USA.

Secondly, to meet people from all over the world. As we know, America is still the Melting Pot of the World. That is pretty awesome and it’s not uncommon to have friends from many different countries. The fact that English is the world’s most widely used language makes it easy to get to know people from many different cultures and backgrounds. Also, they all went through a similar immigration process, so you have something in common right from the start. People, as mentioned above are also extremely friendly with other people’s kids and always make them feel comfortable, even though they don’t know you. In adding, native people are so friendly and helpful, they always help you, show right direction if you are lost. They do not care what your nationality is and who your relatives are. Because in our country these options have a big role in society’s life. But Americans do not, they are more nice, clear and honest. At least it is seems like that.

At last but not least are climate and weather. Many countries are so small that they have the same climate all year long and residents just have to accept it, no matter in what region they live in. America has pretty much everything that you can imagine and you can pick the climate of your choice. Mountains, flat land, beaches, deserts, rocky coasts, tropical weather, cold and windy weather with lots of snow, you can have it all in the USA. And it takes 3-5 hours to get to more cold and snowy or to hot and sunny places. It means that mountains and beaches are within a 3-5 hour reach. And it is a great opportunity to feel all kinds of weather in two weeks. For example, there is always warm in Los-Angeles, but if you want to ski, or to snowboard, you should go to the Mammoth mountain, which is located in 4 hours by car. So America is the best place to feel and see the different types of weather and to enjoy the beauty of nature.

To sum up, spending time in the USA is the best way to make my holidays unforgettably. I do love my country, but visiting the USA is my dream vacation, and I want someone to buy me a ticket to America and make my dream come true.

 

   

ADVANTAGES OF LEARNING A FOREIGHN LANGUAGE

        

           Some people think that one should learn a foreign language mainly to build a good professional career; others believe that it is much more needed for general educational and social development.

          What is your opinion? What do you think is the main reason for learning a foreign language?

         Learning a foreign language takes time and dedication. Having a clear idea of why you are learning a language can help to motivate you in your studies. Some reasons are practical, some aspirational, some intellectual. It could be difficult, because you should  learn the different  functions of each language. Learning these things can make you a better student and a more articulate person.

        There some reasons why should people learn foreign language. At first, we can transform our travel experience completely by learning foreign language. Because travel is not only taking pictures of beautiful places, or spending time in fascinating hotel. Learning a foreign language will make your travel experiences much better, and will make you more confident when you are traveling abroad. You don’t have to be scared if you lost way. Without knowing a foreign language, it is difficult to make friends with foreigners. It is much easier to make social connections with foreign citizens and become exposed to their culture if they speak their language. Learning a language exposes us to a new culture and allows us to make cultural connections. They may be given the opportunity to sample food, participate in traditional activities, or even be presented with the opportunity to travel to a foreign country.

         Secondly, your memory improves. Learning a new language structure entails familiarizing with vocabulary and rules, and applying these memorized information into communication. Also, studies show that people who knows more than two languages are good at retaining shopping lists, names, and directions. And the fact, that it makes full use of  new language arsenal to express ideas.

        Thirdly, it becomes more valuable at work. Today companies and organizations are doing more business with international customers, increasing the need for employees with diverse language skills. You may be asked to travel abroad or to make your customer relationships better. Not only is it a paid trip to a foreign country, it increases your value and could lead to more opportunities in the future. Whether you are translating documents, writing a letter to a foreign customer, or interpreting an important conversation, fluency in another language gives you an edge at work. Learning a foreign language is an ability that tells of a person’s intelligence, flexibility, openness to diverse people, and decision-making skills.

        Whether you are fascinated by another country's culture or considering taking a foreign language, learning a new language offers lifelong benefits. Learning another language gives the learner the ability to step inside the mind and context of that other culture. Without the ability to communicate and understand a culture on its own terms, true access to that culture is barred. A person competent in other languages can bridge the gap between cultures, contribute to international diplomacy, promotes national security and world peace, and successfully engage in international trade.

REASONS FOR ENTERING AUCA

 

 

Why do I want to enter AUCA? There are several reasons for that.

 

First of all, AUCA is one of the best universities in Central Asia. This university gives qualitative knowledge, which is based on American types of education. AUCA is the first university in Central Asia to offer US accredited degrees  through a partnership with Bard College in the United States. Also, AUCA has modern recourses to give and get knowledge.The University is provided by a plethora of computers and modern boards, which make our studying easier.


Secondly, it is a great chance to improve English, because most of lessons are taught in English. And it helps me to know it perfectly. It is a necessary to know English, because English language is the most popular language worldwide. In addition, there are a lot of foreign students, and knowing English would help to communicate and chat with them. So it is an advantage to study in AUCA.


Thirdly, AUCA gives a lot of opportunities to travel and work abroad. It is easy to have a job, to visit lots of countries, because AUCA cooperates with other companies and universities over the world.AUCA is the first university in Central Asia to offer US accredited degrees in liberal arts through a partnership with Bard College in the United States. So this is a great chance to see more, to learn countries and their culture and traditions.

Forthly, AUCA thinks about us by giving a financial aid. Over 93% of AUCA students receive financial aid, including 99% of Kyrgyz students. But we should have good results during studying for saving this financial aid.  If senior student’s cumulative GPA is less than 2.7, the financial aid is withdrawn. So this option makes us work hard. To sum up, studying in AUCA is the best way to achieve my future goals, and I definitely want AUCA to take part in my life.
  

ANSWERING A LETTER

Hey there. How are you?
Yesterday I read a letter from my friend.  In his letter he told me that his little sister was annoying because she talked a lot and he added that he had already read book about Harry Potter .So his letter make me think about my relatives.
I have two brothers: older and younger one. And it is obviously that I am the middle child in our family.
My older brother is 22 years old. We have great relationship between each other. He always helped me with my homework and met me after school when it was dark outside. We have same music taste and it is great, because he recommends me some songs which I should listen to.
The younger is 6 years old and he is really noisy. He talks a lot, ask too many questions which I cannot answer. But he is a sunshine in our family, because you should only look at him and he makes you smile.
Generally, I spend too much time with younger brother. I go to a kindergarden with him, teach him how to read and spell words correctly. I walk a lot, spend all my money  buying toys and sweets.
Now I cannot spend a lot of time with my older brother, because he lives abroad. But we chat and talk on Skype. I can’t stand to see him again, because I do miss my brother.
I would not like to be an only child in our family, because it is boring. We have a lot of fun when we are together. Actually, we always walk, play tennis and go to the cinema. I cannot even imagine what would I do without them. Probably I would feel lonely and this feeling would make me stressful. It is great to have close siblings; we should appreciate them, because they are only people who supports us.
By the way, I want to ask him about Harry Potter book. And there are some questions:
1.     What do you think about this book? Because it is great one and speaks about unbelievable life of a guy.
2.     Do you want to have a wand?
3.     What would you do if you were Harry Potter?